Monday, February 18, 2008

#6: The Way nau Tries to Reimagine Retail

6) Urbanism attempts to bring transparency to the surface/end product and encourages/trusts networked group knowledge to deliver superior services and products. It is citizen driven. It values feedback, blurring and circumventing the traditional dichotomy between production and marketing. It values multiple inputs and manifests the late stage of the service-information economy.

An excellent example: nau's system-valued approach to inform the consumer of the ecological footprint of its products ("Retail 2.0").

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